InterCHARM Korea 2024 “Leading the Global Cosmetics Industry”

InterCHARM Korea," acclaimed as a leading global cosmetics exhibition, will again dazzle at COEX in Seoul this year.

InterCHARM Korea has established itself as a business platform where approximately 3,000 overseas buyers from over 50 countries visit annually, providing a gateway for domestic cosmetics companies to expand globally. The 2024 InterCHARM Korea will occur for three days, from July 24th to 26th.

At this event, BWL Korea, the Korean branch of Singapore-headquartered BWL, announced its participation in showcasing the cosmetics brand DR's Secret.

DR's Secret will present its flagship skincare products and offer personalized services, recommending the most suitable essential products to consumers through the Skin Buddy system.

At this exhibition, DR's Secret will unveil its flagship skincare products and offer personalized services through the Skin Buddy system, recommending the most suitable basic products to consumers.

DR's Secret, launched from its Singapore headquarters in 2000, focuses on a range of essential yet effective skincare products, including cleansers, toners, and treatments. Under the slogan "Glow Foundation Free," the brand emphasizes developing products that enable consumers to achieve radiant skin using only essential skincare products without the need for foundation.

At this exhibition, BWL Korea plans to showcase its unique system, Skin Buddy, to demonstrate the company's values and capabilities to consumers vividly.

Skin Buddy is a system where specialists with in-depth knowledge of the DR's Secret brand guide consumers through personalized product recommendations.

Goh Kyu-Jung, the managing director leading BWL Korea, stated, "This system offers a unique process exclusive to BWL that other competitors do not have, recommending personalized product usage sequences and amounts based on the consumer's current skin condition." He expressed anticipation that through this exhibition, Korean consumers will have the opportunity to experience DR's Secret as the ultimate tailored skincare solution.