[KIMES 2026] Bring the World's First HIFU into Daily Life

The 41st Korea International Medical & Hospital Equipment Show (KIMES 2026) opened its doors on March 19 at COEX in Seoul, marking the country's largest medical device exhibition. This year's event drew over 1,400 domestic and international healthcare companies showcasing approximately 37,000 products. 

Among the innovations drawing attention, Newpong stood out with three featured products: Lincurve Pro, the world's first HIFU device with a curved cartridge; LSSA, a minimally invasive ultrasonic liposuction device with an ultra-thin 0.9 mm-diameter probe; and Sonocare, an ultrasound stimulator designed for pain relief and wound healing. 

The spotlight, however, fell on Lincurve — Newpong's debut home beauty device and a strategic expansion of the company's core B2B medical business into the consumer space. 

Lincurve brings the technology behind the clinical-grade Lincurve Pro into the home, incorporating the same Concave Technology™ that makes Lincurve Pro the world's first curved-cartridge HIFU device. The curved design conforms naturally to the contours of the face, enabling more uniform and stable ultrasound energy delivery — an advantage that flat-cartridge devices cannot replicate. 

The rationale behind the curved design stems from a fundamental question Newpong posed during development: why are HIFU cartridges flat when the human face is not? Conventional flat-cartridge devices fail to maintain consistent contact with the curved facial surface, limiting treatment efficacy. After a decade of R&D, Newpong developed the world's first curved HIFU structure, registered Concave Technology® as a trademark, and filed patents. Clinical research subsequently validated both safety and efficacy, leading to full patent approval and the commercial launch of Lincurve Pro to hospitals and clinics beginning last year. 

Lincurve Pro is now actively deployed in clinical settings, and Lincurve extends that same validated technology to consumer use. 

"This is a model that takes the energy delivery mechanism validated in clinical environments and redesigns it for the consumer context," said Saetbyeol Kim, Head of Marketing at Newpong. "The key differentiator is that this is not a simple home beauty gadget — it is a premium home device derived from medical technology." 

On-site demonstrations of LINCURVE generated strong interest from both general visitors and international buyers throughout the exhibition. 

"We expanded into a home care device because we wanted the benefits of the curved structure to reach more people beyond the clinic," said CEO Jaeyong Lee. "Through this platform, we aim to elevate consumer awareness of the brand while firmly establishing Newpong's technology leadership as a global medical device company."