MODELO Enhances Outdoor Running with Advanced UV Protection Solutions
Dermatologist-Founded Skincare Brand Strengthens Outdoor Lifestyle Engagement at 'Coffee BbangBbang Run'
- MODELO
- UV protection
- derma skincare
- outdoor running
- Dr. Seo Gu-il
장인선 기자
-Korean Derma Skincare Brand Brings Clinically Developed UV Protection Solutions to Outdoor Running Culture
MODELO, a derma skincare brand founded by Dr. Seo Gu-il of MODELO Dermatology Clinic, participated as an official sponsor of the 'Coffee BbangBbang Run' — a community-based running event held at Gyeongpo Lake Square in Gangneung from May 9 to 10 — expanding its presence in the running and outdoor lifestyle market.
MODELO has announced its participation as an official sponsor of the 'Coffee BbangBbang Run,' a community-driven running event held at Gyeongpo Lake Square in Gangneung from May 9 to 10. The event, which combines local cultural content with running culture, is one of Korea's most recognized regional running events, drawing participants from across the country.
■What Is MODELO?
MODELO is a dermatologist-founded derma skincare brand, established by Dr. Seo Gu-il of MODELO Dermatology Clinic. Built on the clinical expertise of a board-certified dermatologist, the brand develops science-backed skincare solutions designed for real-world skin concerns — particularly those encountered during outdoor and active lifestyle activities.
■UV Protection for Runners: What MODELO Brought to the Event
As an official sponsor, MODELO provided its '99.9% UV-Blocking Mask'as a commemorative gift to all participants — offering runners a practical sun protection solution for outdoor activities.
At the brand booth on-site, MODELO showcased its key products including the UV-blocking mask, sun patch, and sunscreen, engaging directly with participants. The UV-blocking mask and sun patch drew particularly strong interest for their clinically grounded formulation — developed based on the dermatological expertise of a specialist — offering protection against UV rays, skin heat stress, and skin darkening during prolonged outdoor exposure.
A lucky draw event featuring a variety of prizes also proved highly popular, drawing a steady stream of runners and visitors to the booth throughout the event. Consumer engagement was notably active, with many attendees eager to try the products firsthand.
■Why Skin Protection Matters for Runners
Running and outdoor sports have become a defining lifestyle trend — and with that shift comes growing awareness of the importance of skin protection during physical activity.Prolonged UV exposure during outdoor exercise can accelerate skin darkening, increase the risk of photoaging, and cause skin heat stress, making effective sun protection an essential part of any runner's kit.
A representative of MODELO stated: "As running and outdoor sports have become an established part of everyday lifestyle culture, interest in skin protection has grown alongside it." They added, "MODELO will continue to develop derma solutions that are genuinely effective in real outdoor environments, grounded in the clinical experience of a board-certified dermatologist."
The brand also noted: "Going forward, we plan to expand consumer touchpoints through running events, sports events, and outdoor festivals— strengthening the brand experience through direct, in-person engagement."
Frequently Asked Questions
Q. What makes MODELO different from other sunscreen brands? A. MODELO is a derma skincare brand founded by a board-certified dermatologist. Its products — including the UV-blocking mask and sun patch — are developed based on clinical expertise, specifically addressing the skin concerns that arise during outdoor and active lifestyle activities such as UV damage, skin darkening, and heat stress.
Q. Is the MODELO UV-blocking mask suitable for runners? A. Yes. The MODELO UV-blocking mask is designed for prolonged outdoor use, providing 99.9% UV protection while also addressing skin heat stress and darkening — common concerns for runners and outdoor sports enthusiasts.
Q. Where can I find MODELO products? A. MODELO products are available through the brand's official channels. The brand is actively expanding its offline presence through participation in running events, outdoor festivals, and sports events across Korea.
