[K-beauty] "Finding My Perfect Cooling Mist"... K-Beauty Manufacturing Technology Woven Into Everyday Life

Kolmar Korea Takes Part in 'K-Beauty Experience Hall' Booth at Seoul Plaza

장인선 기자

26-09-09

On the 7th, the Ministry of Food and Drug Safety held the "K-Beauty Experience Hall" at Seoul Plaza to mark the second official "Cosmetics Day." This year’s event moved beyond an industry-focused gathering to become part of everyday life, giving ordinary citizens the chance to experience K-beauty firsthand through a range of products and technologies.

■An Experience Space Made Up of a Corporate Hall and a Policy Hall

The K-Beauty Experience Hall consisted of a "Corporate Hall," where cosmetics companies and organizations introduced their latest technologies and products, and a "Policy Hall," where government ministries and related associations presented cosmetics policy and key initiatives.

■"Kolmar Korea Is With You Every Day"

Taking part in the Corporate Hall, Kolmar Korea introduced the research, development, and manufacturing technology behind the cosmetics consumers use every day, under the theme "Kolmar Korea Is With You Every Day."

■A Hands-On "Make Your Own Cooling Mist" Experience

The booth’s standout attraction was a "Make Your Own Perfect Cooling Mist" experience that drew a steady stream of visitors. Guided by Kolmar Korea researchers, visitors combined a variety of ingredients themselves to create a mist tailored to their own needs.

A Kolmar Korea researcher said the event was "a great opportunity to show that even a single mist used casually in daily life contains a wide range of ingredients and technology," adding, "I hope people can look after their skin health in the lingering late-summer heat with the cooling mist they made themselves."

FAQ

Where was the K-Beauty Experience Hall held?

It was held at Seoul Plaza on September 7 and consisted of a "Corporate Hall" for cosmetics companies and organizations and a "Policy Hall" for government ministries and associations

What could visitors experience at the Kolmar Korea booth?

Through the "Make Your Own Cooling Mist" experience, visitors worked with researchers to combine ingredients and create their own personalized cooling mist.